WHY WE STARTED
OUR STORY
ROOTED IN COMMUNITY
As proud Central Texas residents and members of local organizations, we are dedicated to serving the families of this region with the compassion and care they deserve. Our office sits just steps from the historic Round Rock Cemetery, a fitting reminder of the deep roots this community has in honoring its own. Whether you are in Round Rock, Austin, or the surrounding counties, Golden Age Ascension is here — not just as a service, but as a neighbor who understands what this moment means. We believe in the strength of our community and actively engage with local organizations to create impactful partnerships that benefit everyone. Join us in making a difference!
We didn't come to this industry from the outside. We came from loss — real, personal, close-to-home loss — and from years of witnessing how profoundly the quality of end-of-life care affects the people left behind. Golden Age Ascension was built with one intention: that every family who comes to us leaves feeling held, not just helped.Grief has a way of clarifying what matters. After walking through our own seasons of loss — including moments that reminded us, in the quietest and most unexpected ways, that love doesn't really leave — we knew we wanted to build something that honored that truth. Golden Age Ascension is that something.
About
Kevin Prince
FDIC, Embalmer, Minister
A native Texan, Kevin began his career in funeral service after spending 16 years as a merchant mariner—a career that shaped his steady, dependable approach to caring for others. Ready for a new path, he started as a funeral assistant at Matthews and Son Funeral Home in Jennings, Louisiana, where he found his true calling. He went on to complete his education at the Commonwealth Institute of Funeral Science and earned his Louisiana licenses as a Funeral Director, Embalmer, and Crematory Operator, and he is also an ordained minister.
In 2025, Kevin returned home to Central Texas and obtained his Texas Funeral Director and Embalmer license. Now serving as Funeral Director in Charge, he is honored to walk alongside families in Round Rock and the surrounding communities during some of life's most difficult moments, offering the same care and compassion that first drew him to this profession.
About
Bradley Laurich
Owner
Though new to the funeral profession, Brad's greatest strengths have always been the ones that matter most here: genuine patience, a calm and grounding presence, and a natural ability to help people feel less alone when things feel hardest.
An alumnus of The University of Texas at Austin, Brad has been recognized throughout his career for his dedication to service and his gift for showing up for others when it counts most, especially after experiencing the loss of his mother and brother.
That same steady, compassionate presence is what he now brings to families navigating one of life's most tender moments.
About
Desirae Rose
Co-Owner & Operations
Desirae came to this work the way most meaningful things arrive — through personal experience with loss. Grief entered her life early, and it left a quiet mark that has shaped how she moves through the world and how she shows up for others.
Her background is rooted in care. As a hospice volunteer, she sat with people at the end of life — offering presence, comfort, and the kind of quiet support that doesn't ask anything in return. That experience lives in how she shows up for every family she serves. She also brings a grounded awareness of the body, nervous system, and healing — informed by her work as a sound healing practitioner — that shapes the way she holds space for people in pain.
Desirae believes that no family should feel rushed, confused, or alone in this process. She's here to listen without judgment, answer every question with honesty, and help you find a path forward that feels right for your loved one and for you.
